Pre-launch

We back you before you’ve had to prove anything.

For beauty brands taking their first swing at APAC, and creators ready to build more than a one-off campaign.

Full platform live December 2026.
The URMEI storefront app on a phone, showing the creator row and a featured product banner.

Everything you need to enter APAC through one relationship.

Markets Singapore - December 2026 Malaysia - to follow Indonesia - to follow

The ecosystem

URMEI is the plug-and-play B2B2C infrastructure for beauty brands ready to grow beyond their home market in APAC.

Who it’s for

Two ways in, one system.

For Beauty Brands

Test. Match. Expand.

Most brands’ first attempt at APAC ends the same way - a distributor who loses interest, and a shelf nobody’s watching.

With one relationship, URMEI handles your market entry, logistics and creator partnerships; instead of a different vendor for each piece.

How it works

  1. 01 / Test Start in one market with a small, de-risked batch before committing real capital.
  2. 02 / Match Connect with vetted, trained creators through the URMEI Creators Academy.
  3. 03 / Expand Scale across APAC once it’s proven, not before.

For Creators

Developed, not used.

The industry treats you like a disposable billboard; one campaign with zero stability or career growth.

With URMEI, you’re developed and not used. Build income and skill that compounds, instead of resetting with every campaign.

Get in touch

Find out more

Tell us who you are and we’ll come back to you before Singapore goes live.

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